Lionel Sosa

founder of Sosa, Bromley, Aguilar & Associates

Lionel Sosa is an independent marketing consultant and founder of Sosa, Bromley, Aguilar & Associates, which became the largest Hispanic advertising agency in the U.S. He is an acknowledged expert in Hispanic consumer and voter behavior.

Lionel was named “One of the 25 most influential Hispanics in America” by Time Magazine in 2005 and is a member of the Texas Business Hall of Fame. He is the author of Think and Grow Rich, a Latino Choice published in 2006 by Random House, and The Americano Dream: How Latinos Can Achieve Success in Business and in Life, published in 1998 by Dutton and co-author of “El Vaquero Real- the Original American Cowboy” published by Bright Sky Press in 2008 and Children of the Revolucion- How the Mexican Revolution Changed America, distributed by the University of Texas Press in 2013

Sosa has been media consultant for Presidents Ronald Reagan, George H. W. Bush, George W. Bush. Sosa has served as media consultant in seven national Republican presidential races. Most recently, he produced the television commercials for Mayor Ron Nirenberg.

Lionel has served on the Board of Regents of The Texas A&M University System, the Board of Trustees for the University of the Incarnate Word, the Boards of Sesame Workshop, creators of Sesame Street, ACT (American College Testing) and PBS, the Public Broadcasting System.

Locally, Sosa has chaired the San Antonio Hispanic Chamber of Commerce, the United Way of San Antonio, and the San Antonio Symphony and was Executive Director for the grass roots foundation, Mexicans and Americans Thinking Together. In the spring of 2001, Lionel was a Fellow at the Institute of Politics at Harvard University. He was awarded an honorary PHD in Humanities from the University of the Incarnate Word.